Convergence Culture Chapter 1-2

Questions:
-Which boundaries are breaking down?
-How are boudaries breaking down?
-How does spoiling affect production?
-How do you evaluate viewer and fan produced information?
-Why do people want to spoil?
-How do people participate in spoiling?
-Why spoil reality TV rather than the government?
-Is spoiling a goal or process?

Points:
-People spoil for a sense of power.
-Spoiling is a community for a reason.
-Spoil for pleasure/adversarial process.
-Spoiling follows a sequence.
-Power that lies in the intersection of old and new media.
-Commodification of taste.
-"Affective Economics" = emotions are being sold
-Savvy viewers
-get entertainment
-personal fulfillment
-Commodification of taste => Group gets influence or production
-Commodification (3 Parts): sappers, casuals, loyals

How would Horkheimer and Adorno respond to Jenkin's description of relationship between producers and viewers?

Media Manipulation:
-H & A: Media aren't actually creative
Views are complacent and complicate in the system
-J: Participation instead of manipulation
Participation, but also commodification
mold consumers

Lucky Ticket
-H & A: Cause complacency- only partially in win ticket
-J: viewers can participate in other ways- we can partially in other ways

Producers
-H & A: See them as all powerful
-J: Pay attention to viewers