Saturday, September 19, 2009

Convergence Culture Chapter 3

Questions:
-How do we understand the Matrix?
-What is the role of synergy in transmedia storytelling?
-Who is included in consumption of transmedia storytelling?
-Where does symbolism start and end?

Points:
-All media can be included
-attract new fans
-but alienate other fans
-cynicism about marketing versus storytelling
-constantly rising bar (sets people up to be disappointed)
-Licensing gives way to co-creation

Critiques:
-Who is he leaving out?
-topids geared to his own personal interest
-what effect does being a fan have on alaysys?
-Focus on symbolism
-what is the rol of authorial intent?
-What does the title mean?

Dwight McDonald Media Critique:
-NOT FUNNY
-Low Cult
-dumbing down U.S. culture
-built in reaction
-views closely to generic conversation

Horkheimer and Adorno Media Critique:
-Love this clip
-convergence
-depicted on screen
-as delivery mechanism
-another entrance point
-or woudl he even write about it (given its wide popularit)

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