Questions:
*what is masscult?
*difference from/relation to high cult
*role of business in promoting culture
Arguments:
High Culture:
*elevating
*educating
*individual
*challenging
Masscult:
*homogeneous
*very democratic
*built in reaction
-know what's coming next
Midcult:
*watered down high culture
Critique:
*snob
*arrogance
-hollow confidence
*question of taste
*who's to criticize someone for making money
Horkheimer & Adorno-
Questions:
*what is style?
*why do we settle?
*how did we get here?
Arguments:
*art is business
*real life coming to resemble movies
*we can't react to film-films tell us how to react
*culture in monopoly capitalism
*we feel unified
*we are unaware we're settling
*we're all just objects
Critiques:
*need thesis statement
*isn't our media system responsive to our own culture?
*doesn't account for variety of human needs
*no solution
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